SERVICES/

INTEGRATED MEDIA INVESTMENT

Scale. Approach. Innovation.

Blend of scale and independence drives investment decisions.

Horizon invests over $8.5B across offline and online media for 120+ clients. As content offerings have evolved and consumption patterns have moved toward digital, our Investment teams have evolved to keep ahead on consumer trends. Our blend of scale and independence, powered by blu., informs best investment practices across all channels.

Robust Channel Expertise

WE ARE EXPERTS ACROSS ALL FORMS OF MEDIA

  • Holistic Approach to PPC and SEO

    Multi-platform Expertise (beyond Google and Microsoft Ads)

    Custom Bid Algorithm

    Offline Data Integration

    Audience & KPI Evaluation

    Creative Development

  • Podcasts

    Terrestrial & Satellite Radio

    Streaming

  • National DRTV

    General National TV

    Local Market DRTV

    Local Market TV

    Advanced TV

    OTT/CTV

    OLV

  • Shopper Marketing

    Customer Journey Marketing

    Lifecycle Marketing

    Landing Page & On-site Optimization

    Social Commerce

    Retail Media

    Merchandising

    eCommerce Creative

  • Newspaper ROP and FSIs

    Shared Mail

    Co-op Envelopes

    National/Regional Publications

    OOH

    Trade Publications

  • Measurement & KPIs

    Media Integration

    Creative Best Practices & Consultation

    Community Management

    Influencer Marketing

    Social Listening

  • Digital, Static, Place-based, and Non-traditional

    Bulletins & Posters

    Spectaculars

    Wall Murals

    Street Furniture & Transit

  • Strategic Planning

    Negotiated Offerings

    Bid Optimization

    Tech Evaluations

    Testing Rigor

  • Sports & Experiences

    Multicultural

    Creative Content Marketing

    Barter

    Web3